Review of The Megarhetorics of Global Development. Eds. Rebecca Dingo and J. Blake Scott. Pittsburgh: Pittsburgh University Press, 2012, 266 pp.

Massimo Verzella


The Megarhetorics of Global Development, edited by Rebecca Dingo and J. Blake Scott, at once breathes new life to the call for a rhetorical turn in development studies and provides a distinctive contribution to the literature on the dynamics of globalization and the counter-dynamics of localization; a contribution that promotes a thorough understanding of the mutual conditioning of the global and local, or “transglocal” dynamics. Ideally, this book expands research in the rhetoric of international communication, shifting the main focus from the need to bridge distances between different cultures to enhance mutual comprehension and profitable cooperation (see Lovitt & Goswami, 1999, for example) to the need to understand how multinational companies and NGOs have bridged these distances, through what rhetorical means and at what cost.

Full Text: