Methods and meanings: Reflections on reflexivity and flexibility in an intercultural ethnographic study of an activist organization

Natasha N. Jones


Through an intermingling of narratives, my personal reflections, and secondary scholarly research, this article briefly details my ethnographic study and explores the importance of viewing organizations through an intercultural lens. I also argue for including the study of organizations in considerations of intercultural communication. In addition, I examine two concepts that are important for intercultural communication studies, the concepts of reflexivity and flexibility in ethnographic research, and I thereby argue for the importance of these concepts when studying organizational culture. Finally, I share reflections of my experience researching an unfamiliar organizational culture (an activist organization) and present my most significant findings from my study while foregrounding the important impact of careful attention to reflexivity (including positionality and recording emotions) and flexibility in ethnographic intercultural research.

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