Achieving cultural community through rhetorical means: A study of culture in the Bologna process documentation

Diane L Martinez


The Bologna Process is a European initiative to reform the higher education structures of its 47 member countries in an effort to create comparable and compatible degrees that transfer from one national state and institution to the next. The overall goal of the Bologna Process is to unify and standardize the higher education structure across Europe in an effort to increase mobility of the European workforce population, thereby increasing the economic competitiveness and viability among member nations with the rest of the world. The unifying aspect of the Bologna Process is a highly debated issue due to concern over the reduction or loss of individual national cultures and languages in the pursuit of a national European culture. Through an analysis of a selection of official Bologna documentation, this study provides discussion about the many layers and representations of culture found in the Bologna documents and the rhetorical moves by education ministers in creating a common European culture that some see as the success of the Bologna Process, while others view it as a key component of its failure.


globalization; global communication; culture; professional communication; internationalization

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